In the current world of marketing, where we have clients who want to run campaigns in next 2 weeks, we can’t be slow in how soon we release code. You can only be relevant in the industry if you can move quickly, achieve the Continuous Delivery or at least reach a point when you can get releases out in production with a reasonable speed. Those days where releases used to happen once every 6 months are gone; or at least gone in the environment/market I am operating.
We have to have Self Testing Code, We have to Unit Test, We have to have feedback loops and We have to have feedback loop as soon as possible. There is no avoidance; let’s understand and embrace Or be extinct in a few years.