Internet Filter Bubble

Image representing Google as depicted in Crunc...
Image via CrunchBase

I came across this topic on “filter bubble” via a fellow blogger. Although the blogger talks about the filtering in context to Atheism, amongst other things, I find this discussion very relevant to how we are building our web today and also very relevant to my job today.

I have been a part of a project/product where we did have similar discussions and ensuring that people are getting information relevant to them. The filter bubble that Eli Pariser mentions in his talk is exactly what we did try to build in our product and are even trying to do so today. We pick up programs that people have selected and we then pass on content based on the selections.

We do not go to the extent of what has been mentioned in this post where a common search result gives back different results. Eli also accepts the fact that personalization is important and we would definitely want to have some results based on what we like; it is simply a way to provide links that we like. However, it is equally important for me to view what are other areas in this regard and especially the view point of other group; to bring in a little flavor to the topic. however, if Google and Facebook or Yahoo and other giants are not doing that for us, then we are doomed. They need to add capability to ask the user what they want – preferential results or just results. Users need to have options, to decide what they need to view. We do not want things to be edited out for us and us not knowing what has been edited out. That way we just don’t know what we are missing – thats not what internet is supposed to do. It is like going into Nike and not knowing that Reebok also exists. Not Fair.


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